GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data spanning January through June 2026 with in-store tracking from April through June, SimTek experienced significant revenue headwinds, declining 33.2% overall despite maintaining pricing strength at $132.14 average product price. Home Depot dominated the channel mix at 61.7% revenue share compared to Menards' 38.3%, with premium offerings including a composite gate priced at $622.99 driving the portfolio. The brand faced steep monthly declines of 28.5% in the most recent tracked period, signaling potential market saturation or competitive pressure in the retail building materials space. Average pricing increased 6.9% month-over-month in the latest period, suggesting the brand is maintaining value positioning even as transaction volumes deteriorate.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for SimTek on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for SimTek.
BY REVENUE
SimTek sells 61% online and 39% offline. Online runs through 1 channel; offline through 1.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 5K ratings on 2 channels, SimTek averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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