GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store data tracked by Grips Intelligence from January to August 2026, Nuvo Iron demonstrates strong concentration in major home improvement retail channels, with Menards.com commanding over half of revenue share at 50.1%, followed by Lowe's at 24.1% and Home Depot at 23.0%. The brand faced headwinds during the analysis period, with overall revenue declining 13.5% since the beginning of the year, though average product pricing increased 12.1% year-over-year, suggesting a strategic shift toward higher-value offerings. Despite the revenue contraction, Nuvo Iron maintained a competitive average product price of $19.24 across its portfolio, indicating resilience in value positioning. As a private company led by President Carlos Pacheco, Nuvo Iron's performance reflects broader seasonal and market dynamics within the home improvement retail space during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Nuvo Iron on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Nuvo Iron.
BY REVENUE
Nuvo Iron sells 50% online and 50% offline. Online runs through 3 channels; offline through 1.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 34K ratings on 4 channels, Nuvo Iron averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$159.99
Price
$60K
Revenue
$51.01
Price
$27K
Revenue
$170.47
Price
$25K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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