GRIPS CUSTOMERS & RESEARCH PARTNERS
Novik, a brand of Derby Building Products owned by private equity firm Clearview Capital, generated in-store revenue across Menards and Home Depot from January through August 2026, according to Grips Intelligence data. The brand maintains a dominant presence on Menards.com with 63.0% of revenue share compared to 36.5% on Home Depot's digital channel, though overall revenue declined 4.0% during the tracked period. Average product pricing increased 1.6% year-to-date to $14.89, with the most recent month showing a 1.3% price uptick despite a marginal 0.3% revenue gain. Top-performing SKUs on Home Depot command significantly higher price points, ranging from $148 to $224, while Menards-sold products cluster in the $6-$32 range, indicating distinct product positioning across channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Novik on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Novik.
BY REVENUE
Novik sells 38% online and 62% offline. Online runs through 2 channels; offline through 1.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 6.8K ratings on 2 channels, Novik averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 6.8K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$148.96
Price
$144K
Revenue
$165.00
Price
$107K
Revenue
$198.31
Price
$100K
Revenue
$205.83
Price
$84K
Revenue
$197.18
Price
$43K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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