Simple Green

Simple Green Market Overview

Simple Green, owned by privately held Sunshine Makers, Inc., demonstrates heavy reliance on Amazon, which accounts for nearly 60% of in-store revenue share across tracked channels from January to August 2026, according to Grips Intelligence. The brand maintains an average product price of $15.35, though pricing has declined 6.8% over the tracking period, suggesting increased promotional activity or competitive pressure in the category. While overall revenue grew 1.3% since the start of the tracked period, a recent month-over-month decline of 6.0% signals potential momentum challenges heading into the latter half of 2026. Distribution extends across major hardware and home improvement retailers including Lowe's (12.7% share), Ace Hardware (11.6%), and Menards (8.3%), indicating solid brick-and-mortar presence despite Amazon's dominance.