Glad

Glad Market Overview

Glad, a wholly owned subsidiary of The Clorox Company (NASDAQ: CLX), demonstrates significant in-store channel concentration, with Amazon commanding 85.3% of online revenue share during the first half of 2026, followed by specialty retailers Lowe's (6.5%), Menards (4.2%), and Ace Hardware (3.1%). The brand maintained an average product price of $16.80 across offline channels tracked by Grips Intelligence for the period January to June 2026, though pricing showed slight downward pressure with a 3.3% decline since the beginning of the year. Overall offline channel performance softened during the review window, with revenue declining 4.5% since the start of 2026, reflecting competitive pressure in the home essentials category. Top-performing SKUs across retail partners ranged from $8.47 to $26.27 in average price, with higher-count bag varieties and specialty scents driving premium positioning.