Selkirk

Selkirk Market Overview

Selkirk, a private brand with minority backing from Bluestone Equity Partners, demonstrates strong in-store retail performance across major home improvement channels, according to Grips Intelligence data from January through August 2026. Home Depot dominates the channel mix with 61.6% of revenue share, followed by Lowe's at 17.9%, with an average product price of $39.52 across tracked retailers. The brand achieved 10.1% overall revenue growth during the period, despite a slight 0.8% dip in the most recent month tracked, while average prices declined 1.8% year-to-date. Ace Hardware and Menards round out the distribution strategy at 11.6% and 8.9% respective share, indicating a diversified retail footprint in the offline space.