GRIPS CUSTOMERS & RESEARCH PARTNERS
Selkirk dominated online channels during the first half of 2026, according to Grips Intelligence data across homedepot.com, lowes.com, menards.com, and acehardware.com from January–June 2026, with Home Depot commanding 59.9% of revenue share. In-store pricing remained competitive at an average of $42.11, though average prices declined 16.4% over the period and most recent monthly revenue fell 16.3%. The brand's distribution strategy heavily favored Home Depot, which generated nearly four times the revenue of competitors, while maintaining balanced representation across Lowe's, Menards, and Ace Hardware at approximately 13% each. With recent pricing pressure and declining momentum, the market appears increasingly competitive despite Selkirk's strong market position.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Selkirk on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Selkirk.
BY REVENUE
Selkirk sells 63% online and 37% offline. Online runs through 2 channels; offline through 3. Online share has moved from 51% in Feb to 68% in Jun.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 21K ratings on 4 channels, Selkirk averages 4.1★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.1
/ 5
From 21K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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