GRIPS CUSTOMERS & RESEARCH PARTNERS
Santeen experienced significant in-store channel performance challenges during the first half of 2026, with revenue declining 19.5% according to Grips Intelligence data (January-June 2026 across online retailers). Menards.com dominates Santeen's channel mix at 79.9% of revenue share, while Amazon and Ace Hardware account for 10.8% and 9.2% respectively. The brand's average retail price has contracted 5.9% over the period, declining from an initial baseline to $7.77, suggesting increased promotional pressure in the competitive cleaning products category. This combination of declining revenue and eroding pricing power indicates headwinds for Santeen's market position and potential challenges in maintaining profit margins during a volatile first half.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Santeen on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Santeen.
BY REVENUE
Santeen sells 11% online and 89% offline. Online runs through 1 channel; offline through 2.
Online
11%
89%
Offline
Online channels
11%
Offline channels
89%
BY REVIEW COUNT
Across 1.54K ratings on 3 channels, Santeen averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.54K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
