GRIPS CUSTOMERS & RESEARCH PARTNERS
Mint-X, a privately held, family-owned business based in Queens, New York, generated an average product price of $12.32 across in-store channels during 2026 (January–August), according to data from Grips Intelligence. The brand's revenue share remains heavily concentrated on menards.com at 59.4%, followed by Amazon at 28.1%, though overall revenue declined 13.4% during the tracked period. Average pricing has contracted 12.8% year-to-date, with the most recent month showing a 4.7% decrease to $10.11, signaling intensifying competitive or promotional pressure. Home Depot and Lowe's together account for less than 12% of channel revenue, indicating limited penetration in those retail environments. The combination of shrinking average selling price and declining revenue suggests Mint-X faces headwinds in maintaining margin performance across its primary online distribution channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mint-X on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Mint-X.
BY REVENUE
Mint-X sells 33% online and 67% offline. Online runs through 3 channels; offline through 1. Online share has moved from 23% in Apr to 19% in Aug.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 20K ratings on 4 channels, Mint-X averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 20K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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