GRIPS CUSTOMERS & RESEARCH PARTNERS
Rock Doctor, owned by privately held Apex Products LLC, demonstrates strong online revenue growth of 22.1% year-to-date from January through August 2026, according to data from Grips Intelligence. Amazon dominates the brand's channel mix with 67.4% of revenue share, followed distantly by menards.com at 22.6%, indicating significant concentration in a single retailer. The brand's average product price has climbed 12.8% over the period, reaching $17.22 by the most recent month tracked, suggesting successful premium positioning despite a slight monthly revenue dip of 6.2%. Across all in-store and online channels monitored, Rock Doctor maintains a $15.28 average product price while maintaining presence on five major retail platforms.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 22% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rock Doctor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rock Doctor.
BY REVENUE
Rock Doctor sells 75% online and 25% offline. Online runs through 3 channels; offline through 2.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 44K ratings on 5 channels, Rock Doctor averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 44K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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