GRIPS CUSTOMERS & RESEARCH PARTNERS
Safe Home, a brand of Protectas Group (Nasdaq Stockholm: SECU B), generated an average product price of $20.73 across in-store channels during the first eight months of 2026, according to Grips Intelligence data. Amazon dominated the brand's channel mix with 42.1% revenue share, followed by Lowe's at 30.8% and Menards at 19.9%, while Home Depot captured 7.3%. The brand experienced a 3.1% overall revenue decline since the beginning of the tracked period, with average prices falling 3.6% year-to-date. Most recently, Safe Home saw a month-over-month revenue drop of 1.7% and a 2.5% decrease in average price, signaling continued downward momentum in both volume and pricing power.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Safe Home on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Safe Home.
BY REVENUE
Safe Home sells 53% online and 47% offline. Online runs through 2 channels; offline through 2. Online share has moved from 12% in Apr to 53% in Aug.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 28K ratings on 4 channels, Safe Home averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 28K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.99
Price
$63K
Revenue
$19.99
Price
$59K
Revenue
$26.99
Price
$55K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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