Home/Insights/Brands/CulliganProduct Intelligence - 2026 YTD USA

Culligan

300K+

Products Sold, Jan to Jun 2026

3,600+

# Offline Stores

$28.25

Avg. Price

4.4

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Culligan Market Overview

I'll verify Culligan's ownership and public trading status before writing the overview.The search results are from the 1990s and don't reflect Culligan's current ownership. Let me verify its present status.Culligan is privately owned (majority held by BDT & MSD Partners), so I'll omit any ticker per the instructions. Culligan captured attention across the offline retail landscape, with Grips Intelligence data showing revenue grew 15.3% over the tracked period of January 1 to June 30, 2026, spanning in-store channels including Amazon, Ace Hardware, Lowe's, Menards, and Home Depot. Amazon dominated Culligan's channel mix, accounting for 66.3% of revenue share, followed by acehardware.com at 24.2%, with the remaining three retailers together contributing under 10%. The brand's average product price climbed to $28.09, rising 3.1% over the period and up 5.5% month-over-month to $29.69 in the most recent reading. Price points varied dramatically by channel, ranging from replacement filter cartridges priced in the low double digits at Ace Hardware to premium stainless-steel filtration systems exceeding $340 at Home Depot. As a privately held company majority-owned by BDT & MSD Partners, Culligan's strong momentum in point-of-use and whole-house filtration underscores its leadership position in the growing water treatment category.

Revenue Share by Channel
Data covers Amazon, Ace Hardware, Lowe's, Menards, Home Depot

Culligan's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 15% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Culligan's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.

Average price

Absolute values in $

Start benchmarking for free

Culligan's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Culligan on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Culligan's channels

REVENUE SHARE

Revenue distribution across tracked channels for Culligan.

Channels by revenue share

Distribution in %

Culligan's online vs offline revenue split

BY REVENUE

Culligan sells 73% online and 27% offline. Online runs through 3 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

73%

27%

Offline

Online channels

73%

Amazon.com
Lowes.com
HomeDepot.com

Offline channels

27%

Ace Hardware stores
Menards stores
Lowe's stores

Culligan's customer ratings

BY REVIEW COUNT

Across 356K ratings on 5 channels, Culligan averages 4.4. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 356K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Culligan

BY REVENUE

Ace Hardware
Ace Hardware
#1Culligan Whole House Replacement Filter For Culligan HF-150/HF-160/HF-360

$12.43

Price

$213K

Revenue

#2Culligan Whole House Water Filter For Culligan HF-150/HF-160/HF-360

$13.42

Price

$211K

Revenue

#3Culligan Whole House Filter Cartridge For Culligan HD-950A

$34.37

Price

$210K

Revenue

#4Culligan Whole House Replacement Cartridge For Culligan HF-150/HF-160/HF-360

$19.51

Price

$207K

Revenue

#5Culligan Whole House Water Filter For Culligan HF-150/HF-160/HF-360

$11.12

Price

$200K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved