Pur

Pur Market Overview

I need to determine whether Pur is publicly traded before writing the overview.PUR's parent company is Helen of Troy, publicly traded on NASDAQ under HELE. According to Grips Intelligence offline retail data tracking Amazon, Ace Hardware, and Lowe's from January 1 to June 30, 2026, Pur — a brand owned by Helen of Troy Limited (NASDAQ: HELE) — saw its revenue decline 10.4% over the period, with the most recent month down 14.2% versus the prior month. Grips Intelligence data shows Amazon overwhelmingly dominated Pur's in-store sales mix at 95.9% of revenue, leaving acehardware.com (1.7%) and lowes.com (1.6%) as marginal contributors. Even as revenue softened, the average product price climbed 7.3% across the period to roughly $15.19, and rose 2.9% month-over-month to $15.84. This combination of rising prices against falling revenue points to potential volume pressure worth monitoring in the back half of 2026.