GRIPS CUSTOMERS & RESEARCH PARTNERS
Safe-er-Grip, owned by privately held MHI Brands, demonstrated strong in-store and online performance during the first eight months of 2026, according to Grips Intelligence data. The brand achieved a 72.6% overall revenue increase since the start of the year, with particularly robust growth of 53.0% in the most recent month tracked. Ace Hardware dominated the channel mix with 62.1% of revenue share, while Amazon captured 37.6%, establishing a clear retail distribution strategy. Average product pricing climbed 21.0% year-to-date, reaching $20.19 in the latest period and reflecting a 25.9% month-over-month increase that signals strong pricing power. This combination of accelerating revenue growth and expanding price points indicates Safe-er-Grip is capturing meaningful market momentum across both major retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 73% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 21% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Safe-er-Grip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Safe-er-Grip.
BY REVENUE
Safe-er-Grip sells 38% online and 62% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Apr to 59% in Aug.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 309K ratings on 2 channels, Safe-er-Grip averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 309K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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