GRIPS CUSTOMERS & RESEARCH PARTNERS
Safe-er-Grip demonstrated positive in-store momentum with 6.9% overall revenue growth during the first half of 2026 according to data from Grips Intelligence, driven primarily by dominance on acehardware.com which captured 76.5% of revenue share compared to Amazon's 23.1%. The brand achieved $20.80 average product pricing across the tracked period from January through June 2026, though notably prices declined 19.3% overall during this timeframe. Most recent data from April to June showed continued growth trajectory with 7.3% monthly revenue expansion, though average pricing fell 26.2% in the final month, suggesting an increasingly competitive in-store retail environment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Safe-er-Grip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Safe-er-Grip.
BY REVENUE
Safe-er-Grip sells 24% online and 76% offline. Online runs through 2 channels; offline through 1.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 289K ratings on 2 channels, Safe-er-Grip averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 289K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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