MARTHA STEWART

MARTHA STEWART Market Overview

Martha Stewart achieved a balanced in-store distribution across three major retailers in the first half of 2026, with Amazon leading at 36.2% revenue share, followed closely by homedepot.com (32.5%) and lowes.com (31.3%), according to Grips Intelligence data (January 1-June 30, 2026). The brand demonstrated strong year-to-date pricing momentum, with an average product price of $78.09 and overall average prices increasing 23.2% since the period began, indicating successful premium positioning. Notably, the highest-priced Martha Stewart offerings were concentrated on Lowe's, where outdoor furniture sets exceeded $1,400 on average, substantially outpacing indoor kitchenware assortment on Amazon and Home Depot. Though month-over-month trends showed a 12.1% revenue decline in the most recent period tracked, the overall data suggests Martha Stewart has maintained strong shelf presence and pricing power across major home and garden retailers.