RustAid

RustAid Market Overview

RustAid, a brand of Goof Off owned by W.M. Barr & Company, Inc., demonstrates strong in-store performance with year-to-date revenue concentrated heavily on Home Depot at 82.6% of total sales, according to Grips Intelligence data from January through August 2026. The brand has achieved impressive overall growth of 22.2% since the beginning of the tracked period, while maintaining an average product price of $13.22 across channels. Lowe's and Amazon represent secondary distribution channels at 12.8% and 4.6% revenue share respectively, indicating a dominant retail partnership strategy. Recent pricing trends show an average price increase to $15.96 in the most recent month, representing a 1.3% month-over-month rise, though overall pricing has declined 14.5% since the start of the analysis period. Despite a modest 3.6% revenue dip in the latest month, RustAid's substantial year-to-date growth trajectory underscores solid market momentum across its primary retail partnerships.