Formula 88, owned by private company Petruj Chemical Corporation since 1979, demonstrates a heavily concentrated in-store retail presence with Lowe's commanding 66.8% of revenue share year-to-date, according to Grips Intelligence data covering January through August 2026. The brand's average product price has climbed significantly, rising 31.8% over the measured period to reach $9.54, with particularly steep month-over-month gains of 32.5% in recent months. However, overall revenue declined 25.0% since the beginning of the tracked timeframe, indicating headwinds despite price increases. Home Depot and Amazon round out the channel mix at 25.9% and 7.3% respectively, though pricing data across these channels shows the average in-store value positioning. The substantial reliance on a single retail partner combined with rising prices amid falling volumes suggests Formula 88 is navigating a challenging market environment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 32% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Formula 88 on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Formula 88.
BY REVENUE
Formula 88 sells 34% online and 66% offline. Online runs through 2 channels; offline through 1.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 3.21K ratings on 3 channels, Formula 88 averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 3.21K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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