GRIPS CUSTOMERS & RESEARCH PARTNERS
I need to verify whether Goof Off's parent company is publicly traded before writing the overview.Goof Off's parent company, WM Barr, is a private company, so I'll omit any ticker. According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Ace Hardware, Lowe's, Home Depot, Amazon, and Menards, Goof Off saw its revenue decline 23.6% over the period, signaling notable softening in offline retail momentum. Ace Hardware led as the brand's dominant channel with a 38.4% revenue share, followed by Lowe's and Home Depot, which each held an equal 26.3%. Despite the revenue pullback, Goof Off's average product price climbed 6.3% to $9.28, reflecting resilient pricing power. Amazon and Menards trailed significantly, capturing just 7.7% and 1.3% of revenue share, respectively. This concentration underscores the brand's heavy reliance on specialty and home-improvement retail channels for the vast majority of its sales.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Goof Off on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Goof Off.
BY REVENUE
Goof Off sells 34% online and 66% offline. Online runs through 2 channels; offline through 3.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 104K ratings on 5 channels, Goof Off averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 104K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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