Gorilla

Gorilla Market Overview

Gorilla, the privately owned brand from The Gorilla Glue Company, demonstrates a heavily concentrated in-store revenue distribution, with Amazon commanding 54.8% of YTD sales, followed by Lowe's at 22.2% and Ace Hardware at 17.9%, according to data from Grips Intelligence covering January through August 2026. The brand's average product price of $14.72 has declined 7.7% over the tracked period, with prices dropping an additional 5.1% in the most recent month alone, suggesting increasing price competition across retail channels. Despite modest overall revenue growth of 0.4% since the start of the year, recent momentum has stalled with a 1.5% revenue decline in the latest measured month, indicating potential market headwinds. Product performance spans a diverse range from budget-friendly items like duct tape under $20 to premium offerings exceeding $200, reflecting a broad portfolio approach across home improvement and household categories.