GRIPS CUSTOMERS & RESEARCH PARTNERS
Rugg's in-store and online performance across the January–August 2026 period shows reliance on major home improvement retailers, with Ace Hardware and Lowe's each capturing roughly 32% of revenue share, according to Grips Intelligence data. The brand experienced a notable 15.4% revenue decline over the tracked period, with average product pricing holding steady at $14.53 despite a 10.9% overall price increase since the beginning of the year. Menards and Amazon represent secondary but meaningful channels at 21.2% and 15.7% revenue share respectively, indicating diversified retail distribution across the DIY sector. The most recent monthly data shows continued softness, with revenue dropping 13.0% and average prices declining 4.8%, suggesting near-term headwinds in consumer demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rugg on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rugg.
BY REVENUE
Rugg sells 45% online and 55% offline. Online runs through 2 channels; offline through 2. Online share has moved from 38% in Apr to 58% in Aug.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 17K ratings on 4 channels, Rugg averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 17K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$142.19
Price
$4.41K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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