GRIPS CUSTOMERS & RESEARCH PARTNERS
Rugg experienced significant in-store sales challenges during the first half of 2026, according to Grips Intelligence data for January-June 2026 across Amazon, Ace Hardware, Menards, and Lowe's. Revenue declined 50.1% over the period, with a particularly steep 42.4% monthly drop, while average product price fell 1.2% overall and 6.4% in the final month. Amazon maintained the strongest channel position at 31.8% revenue share, narrowly ahead of Ace Hardware's 29.5%, though Menards and Lowe's combined represented less than 39% of offline retail sales. The $16.37 average product price point reflects steady positioning across a competitive hardware retail landscape facing broader market headwinds.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 50% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rugg on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rugg.
BY REVENUE
Rugg sells 49% online and 51% offline. Online runs through 2 channels; offline through 2. Online share has moved from 67% in Feb to 43% in Jun.
Online
49%
51%
Offline
Online channels
49%
Offline channels
51%
BY REVIEW COUNT
Across 22K ratings on 4 channels, Rugg averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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