GRIPS CUSTOMERS & RESEARCH PARTNERS
Earthwise, created and marketed by American Lawn Mower Company, a family-owned Indiana-based business, demonstrates strong in-store performance data tracked across major online channels from January through August 2026, according to Grips Intelligence. Amazon dominates the brand's revenue share at 54.9%, followed by Lowe's at 23.3%, while average product pricing stands at $78.73. Despite a modest 3.5% month-over-month revenue increase in the most recent period tracked, the brand experienced a 13.3% overall decline since the beginning of the year, with average prices rising 5.9% in the latest month. Price increases across the portfolio have helped offset volume challenges, with the brand's average price climbing 1.1% over the full period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Earthwise on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Earthwise.
BY REVENUE
Earthwise sells 86% online and 14% offline. Online runs through 3 channels; offline through 1. Online share has moved from 60% in Apr to 82% in Aug.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 140K ratings on 4 channels, Earthwise averages 4.2★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.2
/ 5
From 140K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.56
Price
$70K
Revenue
$133.38
Price
$43K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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