GRIPS CUSTOMERS & RESEARCH PARTNERS
Rug Doctor, owned by BISSELL Homecare, a private family-owned household appliance manufacturer, generated a 12.8% revenue increase over the first eight months of 2026 based on in-store and online sales data from Grips Intelligence. Menards.com dominated the channel mix with 39.8% of revenue share, followed closely by Amazon at 33.7%, while ace hardware.com captured 22.5%, indicating strong reliance on major retail partners. The brand's average product price of $33.40 showed modest growth of 1.5% over the period, with prices increasing 2.6% in the most recent tracked month. Top-performing products on Amazon ranged significantly from $448 to $649, suggesting a diverse portfolio appealing to different customer segments and price points.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rug Doctor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rug Doctor.
BY REVENUE
Rug Doctor sells 35% online and 65% offline. Online runs through 3 channels; offline through 2. Online share has moved from 9% in Apr to 40% in Aug.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 75K ratings on 5 channels, Rug Doctor averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 75K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$524.10
Price
$335K
Revenue
$534.83
Price
$258K
Revenue
$448.60
Price
$128K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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