GRIPS CUSTOMERS & RESEARCH PARTNERS
ClosetMaid, a brand within Veritage Brands (TSX: ONEX), demonstrates heavy reliance on major home improvement retailers for in-store sales, with Home Depot commanding 48.1% of revenue share and Lowe's contributing 40.3% during the January-August 2026 period tracked by Grips Intelligence. The brand faced pricing pressure in recent months, with average prices declining 7.0% in the most recent tracked period and 8.0% overall since the start of the year, while revenue dropped 5.6% month-over-month. Product performance varies significantly by channel, ranging from budget-friendly components under $10 on Menards to premium systems exceeding $550 on Home Depot, reflecting a diversified portfolio approach across price tiers. Amazon's minimal 2.9% revenue contribution suggests untapped potential in the e-commerce channel compared to traditional home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Closetmaid on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Closetmaid.
BY REVENUE
Closetmaid sells 69% online and 31% offline. Online runs through 3 channels; offline through 2.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 2.46M ratings on 4 channels, Closetmaid averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 2.46M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$191.79
Price
$360K
Revenue
$102.88
Price
$189K
Revenue
$105.56
Price
$187K
Revenue
$172.66
Price
$159K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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