GRIPS CUSTOMERS & RESEARCH PARTNERS
Rowenta demonstrated solid in-store performance during H1 2026, according to data from Grips Intelligence, with average product prices at $113.88 across the January-June period (April-June timeseries). Revenue grew 10.5% since early 2026, while average prices increased 3.5%, reflecting positive pricing momentum in the offline retail channel. Amazon dominated the brand's channel strategy, capturing 98.6% of revenue share, with flagship products like the Rowenta DG8624U1 Perfect Pro Station commanding premium positioning at $344.91 average price. Owned by SEB S.A., a company listed in Paris (EPA: SEBF), Rowenta's concentrated distribution model and strong pricing power indicate strategic focus on key retail partners in the competitive small appliances market.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rowenta on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Rowenta.
BY REVIEW COUNT
Across 709K ratings on 2 channels, Rowenta averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 709K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.95
Price
$1.72M
Revenue
$169.95
Price
$1.43M
Revenue
$344.91
Price
$1.18M
Revenue
$79.99
Price
$749K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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