GRIPS CUSTOMERS & RESEARCH PARTNERS
Rowenta, owned by Groupe SEB (Paris (Euronext): SEBF), demonstrated strong in-store performance with year-to-date revenue growth of 12.5% through August 2026, according to data from Grips Intelligence. The brand maintains a heavily concentrated retail presence, with Amazon commanding 98.4% of channel revenue share while Home Depot accounts for just 1.6%. Average product pricing increased 5.3% overall during the period, reaching $115.56, reflecting a strategic shift toward premium positioning in the category. The product portfolio spans a range of price points from $79.95 to $347.89, with mid-range steam irons and garment steamers driving the majority of sales volume.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rowenta on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rowenta.
BY REVIEW COUNT
Across 546K ratings on 2 channels, Rowenta averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 546K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.95
Price
$1.49M
Revenue
$109.99
Price
$1.19M
Revenue
$94.47
Price
$1M
Revenue
$347.97
Price
$988K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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