Home/Insights/Brands/Genuine JoeProduct Intelligence - 2026 YTD USA

Genuine Joe

500K+

Products Sold, Jan to Jun 2026

# Offline Stores

$32.63

Avg. Price

4.4

Avg. Rating

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Genuine Joe Market Overview

Genuine Joe maintains strong in-store retail presence across multiple online channels during the H1 2026 period tracked by Grips Intelligence, with Home Depot dominating the marketplace at 55.2% revenue share, followed by Amazon at 26.5%. The brand saw overall revenue growth of 5.9% since the beginning of the data collection period, though recent monthly performance declined 6.9% with average product pricing sitting at $32.68. Despite modest pricing pressure with average prices declining 0.8% year-to-date, Genuine Joe's diversified distribution across major retailers positions the brand as a competitive player in the offline paper and breakroom supplies category, with Newegg representing a notable third channel at 16.8% revenue share.

Revenue Share by Channel
Data covers Home Depot, Amazon, Newegg, Lowe's

Genuine Joe's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 6% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Genuine Joe's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 1% from Apr to Jun.

Average price

Absolute values in $

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Genuine Joe's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Genuine Joe on Amazon.

Amazon

Categories by revenue share

Distribution in %

Genuine Joe's channels

REVENUE SHARE

Revenue distribution across tracked channels for Genuine Joe.

Channels by revenue share

Distribution in %

Genuine Joe's customer ratings

BY REVIEW COUNT

Across 537K ratings on 4 channels, Genuine Joe averages 4.4. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 537K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Genuine Joe

BY REVENUE

Home Depot
Home Depot
#1Standard Bath Tissue 2-Ply (500-Sheets/Roll)

$63.88

Price

$788K

Revenue

#2Standard Embossed 2-Ply Toilet Paper (400 Sheets per Roll, 96 Rolls per Case)

$47.00

Price

$377K

Revenue

#3High Capacity Jumbo 2-Ply Recycled Toilet Paper Roll (1 Non-Perforated 1000 ft. Sheet Roll 12 Rolls per Case)

$58.10

Price

$344K

Revenue

#4Centerpull Paper Towels, 6-Rolls Per Carton, 2-Ply

$30.84

Price

$293K

Revenue

#5Embossed Hardwound Roll Towels (6 Rolls)

$33.72

Price

$245K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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