GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data from January 1 to June 30, 2026, Rite Lite faced significant offline challenges, with revenue dropping 74.5% overall during the period. Amazon dominates the channel mix at 95.2% of revenue share, while Home Depot.com captures just 3.4%, indicating heavy reliance on a single retail partner for in-store distribution. Despite overall headwinds, the brand's average product price increased 4.0% to $13.15, suggesting successful premium positioning despite declining sales volumes. Among top-performing SKUs, specialty holiday items led the way, with the Deluxe Soft Seder Plate Set reaching $40.81 average price, highlighting strength in niche, higher-ticket Judaica categories that command stronger margins.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 74% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rite Lite on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Rite Lite.
BY REVIEW COUNT
Across 27K ratings on 2 channels, Rite Lite averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$17.99
Price
$40K
Revenue
$16.30
Price
$23K
Revenue
$13.00
Price
$18K
Revenue
$40.81
Price
$18K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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