GRIPS CUSTOMERS & RESEARCH PARTNERS
Dorcy, a manufacturer of LED flashlights and portable lighting products, demonstrates a heavily concentrated in-store distribution strategy according to data tracked from January through June 2026 via Grips Intelligence, with Ace Hardware accounting for 68% of revenue and the next largest channel (Amazon) representing just 20.3%. The brand's offline retail dominance underscores its traditional hardware store positioning, though overall revenue declined 7.2% during the January-June period. Notably, Dorcy's average product price increased 18.4% year-to-date, suggesting a shift toward higher-priced offerings despite the revenue contraction. The concentration of sales through Ace Hardware presents both an opportunity for expansion and a risk related to channel dependency.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Dorcy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dorcy.
BY REVENUE
Dorcy sells 33% online and 67% offline. Online runs through 4 channels; offline through 1. Online share has moved from 31% in Feb to 41% in Jun.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 149K ratings on 5 channels, Dorcy averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 149K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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