GRIPS CUSTOMERS & RESEARCH PARTNERS
Simply Conserve, a brand of privately held Franklin Energy Group, generated an average product price of $47.40 across in-store channels during the first eight months of 2026, according to data from Grips Intelligence. The brand maintains a dominant presence on Home Depot.com with 60.4% of revenue share compared to Lowe's.com at 39.4%, with bulk-pack offerings commanding significantly higher price points than individual units. Recent pricing trends show notable volatility, with average prices declining 13.8% in the most recent tracked period despite a 3.5% overall price increase since the beginning of the measurement window. Year-to-date revenue experienced a 4.5% decline, though the brand demonstrated resilience with a 7.1% monthly growth rebound in the final period measured.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Simply Conserve on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Simply Conserve.
BY REVIEW COUNT
Across 22K ratings on 2 channels, Simply Conserve averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$399.50
Price
$165K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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