GRIPS CUSTOMERS & RESEARCH PARTNERS
RIDGID, owned by parent company Emerson Electric (NYSE: EMR), drove 81.4% of its in-store sales revenue through Home Depot, with Amazon accounting for the remaining 18.1% share according to data from Grips Intelligence covering the first half of 2026. Average product pricing held steady at $137.40, though the brand experienced a 14.5% revenue decline year-to-date, with prices decreasing 4.3% overall during the period. Home Depot's dominant position as the primary offline sales channel underscores RIDGID's reliance on this critical retail partner for market penetration. The brand's pricing resilience despite volume challenges reflects its positioning in the professional tools segment, where value retention remains a key competitive factor across both marketplaces.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for RIDGID on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for RIDGID.
BY REVIEW COUNT
Across 6.1M ratings on 2 channels, RIDGID averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 6.1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,815.40
Price
$548K
Revenue
$1,399.85
Price
$454K
Revenue
$925.86
Price
$321K
Revenue
$33.35
Price
$281K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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