GRIPS CUSTOMERS & RESEARCH PARTNERS
The Basement Watchdog demonstrates significant channel concentration through Amazon, which dominated in-store retail channels with 84.3% of revenue share according to Grips Intelligence data from January to June 2026, while acehardware.com and homedepot.com captured 12.5% and 3.2% respectively. The brand experienced notable headwinds during the Q2 tracking period (April-June 2026), with overall revenue declining 29.3% since the start of the year, though average product pricing held relatively stable at around $99-$103. This retail performance decline across multiple channels suggests market pressures impacting the offline distribution landscape. Despite the challenging revenue trend, the brand maintains substantial retail presence across major home improvement and hardware chains, indicating continued market accessibility in the in-store channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 29% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for The Basement Watchdog on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for The Basement Watchdog.
BY REVENUE
The Basement Watchdog sells 88% online and 12% offline. Online runs through 2 channels; offline through 1.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 61K ratings on 3 channels, The Basement Watchdog averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 61K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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