GRIPS CUSTOMERS & RESEARCH PARTNERS
Amazon dominates Red Bull's in-store revenue channel mix with 79.2% market share according to data from Grips Intelligence for the period of January 1 to June 30, 2026, with average product pricing at $13.53 across three major online retail channels tracked. Average pricing has declined 7.2% since the start of 2026, while overall revenue contracted 3.6% year-to-date, reflecting challenging market dynamics in the competitive beverage segment. Ace Hardware and Lowe's represent secondary distribution channels with 11.8% and 8.0% revenue shares respectively, though both maintain competitive unit-level pricing. The data underscores Amazon's critical role in Red Bull's online retail strategy as the brand navigates pricing pressures in the broader energy drink market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Red Bull on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Red Bull.
BY REVENUE
Red Bull sells 80% online and 20% offline. Online runs through 1 channel; offline through 3.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 3.97M ratings on 3 channels, Red Bull averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.97M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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