GRIPS CUSTOMERS & RESEARCH PARTNERS
Coca-Cola (NYSE: KO) dominates e-commerce distribution with Amazon commanding 73.7% of YTD revenue share, according to Grips Intelligence data from H1 2026, highlighting the brand's heavy reliance on a single in-store retail channel. The average product price sits at $6.87 across online retail, with the premium Coca-Cola Cherry Zero variant reaching $14.25, reflecting strong pricing power in specialty segments. Overall revenue grew 2.6% since the beginning of the tracked period, while average prices increased 0.3%, demonstrating modest but steady momentum in the fast-moving consumer goods sector. Secondary channels including Lowe's (19.8% share) and Office Depot (3.7% share) provide important diversification, though Amazon's outsized dominance underscores concentrated distribution risk for the brand's online performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Coca-Cola on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Coca-Cola.
BY REVENUE
Coca-Cola sells 76% online and 24% offline. Online runs through 2 channels; offline through 4. Online share has moved from 87% in Feb to 64% in Jun.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 1.57M ratings on 4 channels, Coca-Cola averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.57M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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