GRIPS CUSTOMERS & RESEARCH PARTNERS
Pulsar, a division of Seiko Holdings Corp (TSE: 8050), generated an average product price of $261.54 across in-store channels tracked by Grips Intelligence from January through August 2026. The brand's in-store revenue share is heavily concentrated on menards.com at 73.3%, followed by homedepot.com at 21.7% and Amazon at 4.9%. Despite a notable 27.3% overall revenue decline since the start of the tracking period, average prices increased 8.3% year-to-date, indicating a strategic shift toward higher-priced offerings. Most recently, pricing reached $305.49 in the final month tracked, up 9.6% sequentially, suggesting continued premiumization efforts even as sales volume contracted.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Pulsar on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Pulsar.
BY REVENUE
Pulsar sells 26% online and 74% offline. Online runs through 2 channels; offline through 1. Online share has moved from 15% in Apr to 38% in Aug.
Online
26%
74%
Offline
Online channels
26%
Offline channels
74%
BY REVIEW COUNT
Across 24K ratings on 3 channels, Pulsar averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 24K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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