iBUYPOWER

iBUYPOWER Market Overview

iBUYPOWER, a brand of privately held American Future Technology Corp., saw in-store revenue decline 45.2% overall during the first eight months of 2026, according to data from Grips Intelligence tracking January through August across Best Buy, Amazon, and Newegg. Best Buy dominated channel performance with 41.2% of revenue share, followed by Amazon at 35.4% and Newegg at 23.4%, though average product pricing decreased 8.1% year-to-date to $1,711. The brand's product lineup during the measured period ranged from budget-friendly configurations starting at $1,380 to premium gaming systems reaching $2,741, reflecting a diverse market positioning across price tiers. Despite the overall revenue contraction, the brand maintained presence across major retail channels with multiple SKUs available on Newegg alone, including high-end configurations featuring latest-generation processors and graphics cards.