ProLine

ProLine Market Overview

I need to verify whether ProLine is publicly traded before writing the overview.ProLine appears to be a Menards private-label brand, so I will omit any ticker. According to offline retail data from Grips Intelligence, ProLine generated the vast majority of its revenue through Menards, which accounted for 90.8% of channel share between January 1 and June 30, 2026 across Menards, Home Depot, and Lowe's, far outpacing Home Depot at 4.9% and Lowe's at 3.8%. Over the April 1 to June 30 tracking window, the brand's average product price landed at $7.21, with the most recent month rising 6.5% to $7.42 and average price up 6.3% overall for the period. Despite the pricing gains, overall revenue declined 5.8% across the tracked window, even as the latest month showed a modest 1.2% month-over-month uptick. The best-selling products skewed toward low-priced plumbing supply lines at Menards, several priced between $5 and $26. These trends underscore ProLine's heavy channel concentration and its reliance on high-volume, low-ticket items in the in-store retail environment.