Project Select

Project Select Market Overview

Project Select experienced significant in-store revenue declines during the first half of 2026, according to Grips Intelligence data (January–June, tracking acehardware.com channel). Revenue dropped 15.1% over the period, with an average product price of $3.34 demonstrating strong value positioning in the retail hardware category. The brand maintains a dominant 99.5% revenue concentration on acehardware.com, signaling heavy reliance on this single distribution channel. Despite declining sales momentum, modest price increases of 3.3% in recent months suggest Project Select maintained pricing power even as overall market demand softened during the six-month evaluation window.