ProFlex maintains a dominant presence in the in-store home improvement market, with data from Grips Intelligence covering January through August 2026 across major online retailers. Lowe's drives the brand's online strategy with a commanding 58.4% revenue share, followed by Menards at 25.0% and Home Depot at 16.1%, though price performance varies significantly across channels. Average product pricing climbed 2.7% over the overall period, reaching $25.59, with a notable 6.3% monthly increase in the most recent tracked period. Despite strong month-over-month growth of 7.5%, ProFlex experienced a 6.4% overall revenue decline since the beginning of the tracked range, suggesting market volatility in the mid-2026 period. The privately held Florida-based company's portfolio spans multiple product categories across these retailers, indicating a diversified approach to market penetration.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for ProFlex on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for ProFlex.
BY REVENUE
ProFlex sells 60% online and 40% offline. Online runs through 2 channels; offline through 2. Online share has moved from 67% in Apr to 53% in Aug.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 68K ratings on 3 channels, ProFlex averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 68K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$153.71
Price
$141K
Revenue
$143.58
Price
$89K
Revenue
$159.63
Price
$71K
Revenue
$74.19
Price
$64K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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