GRIPS CUSTOMERS & RESEARCH PARTNERS
Prime Guard's in-store channel performance is heavily dominated by Ace Hardware, which represents 81.2% of revenue year-to-date according to data from Grips Intelligence covering January through June 2026. The brand has experienced significant headwinds, with overall revenue declining 36.6% since the beginning of the measured period, while average product pricing has decreased 14.1% across the same timeframe. The remaining distribution shows minimal presence on other major retailers, with Lowe's capturing 12.3% and Amazon accounting for just 6.6% of revenue share. Recent monthly performance through the second quarter reflects continued pressure, with revenue dropping 4.5% in the latest month alongside an 8.4% decline in average price.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 37% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Prime Guard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Prime Guard.
BY REVENUE
Prime Guard sells 19% online and 81% offline. Online runs through 2 channels; offline through 2. Online share has moved from 7% in Feb to 32% in Jun.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 3.92K ratings on 3 channels, Prime Guard averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.92K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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