GRIPS CUSTOMERS & RESEARCH PARTNERS
Pole-Wrap, a private Michigan-based company, generated strong in-store sales performance across major home improvement retailers from January through August 2026, with Home Depot commanding 92.8% of revenue share according to Grips Intelligence data. The brand's average product price of $106.03 demonstrated resilience, increasing 1.1% over the tracked period despite an overall 3.1% revenue decline since the beginning of the year. Premium offerings like the 96-inch oak basement column cover at $207.90 represent the brand's high-end positioning within its category. Recent momentum showed signs of stabilization, with revenue growing 7.2% month-over-month in the final tracked period and average prices climbing 2.8% in the same timeframe.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Pole-Wrap on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Pole-Wrap.
BY REVENUE
Pole-Wrap sells 94% online and 6% offline. Online runs through 1 channel; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 14K ratings on 2 channels, Pole-Wrap averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 14K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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