Home/Insights/Brands/WaddellProduct Intelligence - 2026 YTD USA

Waddell

100K+

Products Sold, Jan to Jun 2026

850+

# Offline Stores

$12.18

Avg. Price

4.4

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Waddell Market Overview

Let me verify whether Waddell or its parent company is publicly traded before finalizing.Waddell Manufacturing appears to be a private company, so no ticker will be included. Based on offline retail data from Grips Intelligence spanning January 1 to June 30, 2026 and tracking Lowe's, Home Depot, Menards, and Ace Hardware, Waddell's in-store revenue grew 17.0% over the period. Lowe's dominated the brand's channel mix with a commanding 73.7% revenue share, while Home Depot and Menards contributed 16.8% and 7.4% respectively, according to Grips Intelligence. Pricing also strengthened, with the average product price rising 11.4% to reach $12.14 across the tracked channels. Grips Intelligence data further shows that top-performing SKUs ranged from budget items like the Menards Table Leg Straight Top Plate at $2.27 to premium picks such as Home Depot's Folding Banquet Table Leg set at $50.23. Together, these datapoints point to healthy momentum for Waddell across both volume and value in the first half of 2026.

Revenue Share by Channel
Data covers Lowe's, Home Depot, Menards, Ace Hardware

Waddell's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 17% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Waddell's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 11% from Apr to Jun.

Average price

Absolute values in $

Start benchmarking for free

Waddell's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Waddell on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Waddell's channels

REVENUE SHARE

Revenue distribution across tracked channels for Waddell.

Channels by revenue share

Distribution in %

Waddell's online vs offline revenue split

BY REVENUE

Waddell sells 23% online and 77% offline. Online runs through 2 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

23%

77%

Offline

Online channels

23%

HomeDepot.com
Lowes.com

Offline channels

77%

Lowe's stores
Menards stores
Ace Hardware stores

Waddell's customer ratings

BY REVIEW COUNT

Across 1.05M ratings on 4 channels, Waddell averages 4.4. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 1.05M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Waddell

BY REVENUE

Home Depot
Home Depot
#1Hardwood Round Dowel - 96 in. x 1.25 in. - Sanded and Ready for Finishing - Versatile Wooden Rod for DIY Home Projects

$17.96

Price

$10K

Revenue

#2Hardwood Round Dowel - 72 in. x 1 in. - Sanded and Ready for Finishing - Versatile Wooden Rod for DIY Home Projects

$6.93

Price

$8.9K

Revenue

#3Hardwood Round Dowel - 96 in. x 1 in. - Sanded and Ready for Finishing - Versatile Wooden Rod for DIY Home Projects

$12.97

Price

$8.7K

Revenue

#4Folding Banquet Table Leg, Black, Set of 2 - 29 in. H x 24 in. W - 16 Gauge Steel - Mounting Hardware Included

$50.23

Price

$5.5K

Revenue

#5Decorative Galley Rail - 48 in. x 2.25 in. x 0.75 in. - Sanded Unfinished Oak - Shelf and Cabinet Enhancing Moulding

$23.31

Price

$5K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved