GRIPS CUSTOMERS & RESEARCH PARTNERS
AFCO, owned by privately held Zep Inc., generated in-store revenue that declined 22.6% overall during the January-August 2026 period, according to Grips Intelligence data. The brand maintains a dominant position on Home Depot with 89.5% of tracked revenue share, compared to 10.5% on Lowe's. Despite the overall revenue contraction, average product pricing increased 8.0% year-to-date, reaching $255.38, with prices climbing 9.9% in the most recent month tracked. The highest-priced items in the portfolio exceeded $1,400, indicating strong positioning in the premium segment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for AFCO on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for AFCO.
BY REVENUE
AFCO sells 89% online and 11% offline. Online runs through 1 channel; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 16K ratings on 2 channels, AFCO averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$387.57
Price
$11K
Revenue
$1,462.40
Price
$10K
Revenue
$341.60
Price
$9.9K
Revenue
$308.06
Price
$8.6K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis