GRIPS CUSTOMERS & RESEARCH PARTNERS
Plugfones generated 71.6% of its in-store revenue from Amazon during the first half of 2026, according to Grips Intelligence data, with Menards.com comprising the remaining 28.2% of sales across tracked retail channels. The brand's average product price stood at $36.16 year-to-date, marking a 7.4% increase since the beginning of the tracking period from January to June 2026. Recent months have shown revenue pressure, with sales declining 8.7% during the measured period, though the brand implemented pricing strategies with average prices rising 3.7% during the final tracked month. Plugfones' heavy reliance on Amazon reflects the critical importance of the e-commerce giant for offline product distribution success in this category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Plugfones on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Plugfones.
BY REVENUE
Plugfones sells 72% online and 28% offline. Online runs through 1 channel; offline through 1.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 124K ratings on 2 channels, Plugfones averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 124K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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