GRIPS CUSTOMERS & RESEARCH PARTNERS
According to data from Grips Intelligence covering January through June 2026, Plano's in-store performance reveals a highly concentrated online distribution strategy with Amazon commanding 77% of revenue share, while average product prices increased 11.1% over the period. The brand experienced a 6.5% revenue decline in the most recent month tracked (Q2 2026), though prices remained relatively stable with a 0.6% increase. Home Depot and Menards round out the channel mix at 14.1% and 8.6% respectively, providing limited diversification beyond the dominant Amazon platform. With an average product price of $25.77, Plano's portfolio spans affordable organizing solutions to premium tactical cases, positioning the brand across multiple consumer segments within the storage category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Plano on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Plano.
BY REVENUE
Plano sells 92% online and 8% offline. Online runs through 2 channels; offline through 1.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 2.07M ratings on 3 channels, Plano averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.07M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$52.49
Price
$48K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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