GRIPS CUSTOMERS & RESEARCH PARTNERS
Phifer, a family-owned company based in Tuscaloosa, Alabama, generated in-store revenue across three major retail channels during the first eight months of 2026, with Ace Hardware commanding 44.1% of total sales share, according to data from Grips Intelligence. The brand experienced a notable 17.0% revenue decline over the analysis period while simultaneously increasing average product prices by 3.7%, demonstrating a strategic shift toward higher-value offerings. Lowe's (34.8% share) and Home Depot (21.1% share) rounded out the retail mix, with product pricing varying significantly across channels, from budget options under $13 at Ace Hardware to premium rolls exceeding $500 at Home Depot. The most recent monthly trend showed a 6.1% revenue drop paired with a 3.6% price increase, suggesting continued pricing adjustments amid declining sales volume.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Phifer on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Phifer.
BY REVENUE
Phifer sells 35% online and 65% offline. Online runs through 2 channels; offline through 2.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 332K ratings on 3 channels, Phifer averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 332K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.99
Price
$200K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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