GRIPS CUSTOMERS & RESEARCH PARTNERS
ODL, a privately held, family-owned company, generated 75.3% of its in-store revenue through Home Depot during the first eight months of 2026, according to Grips Intelligence, with Lowe's and Amazon accounting for 19.4% and 5.2% respectively. The brand's average product price stood at $247.48 across the tracked period, increasing 1.6% overall despite a recent 6.2% monthly revenue decline. Premium offerings dominated ODL's top-performing inventory, with several enclosed blind and glass replacement panels exceeding $400 in average price on Home Depot's shelves. Overall revenue contracted 17.4% since the beginning of the measurement period, signaling softening demand in the category during mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for ODL on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for ODL.
BY REVENUE
ODL sells 88% online and 12% offline. Online runs through 3 channels; offline through 2.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 123K ratings on 3 channels, ODL averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 123K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$483.33
Price
$449K
Revenue
$561.95
Price
$329K
Revenue
$343.77
Price
$185K
Revenue
$432.90
Price
$178K
Revenue
$170.03
Price
$165K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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