GRIPS CUSTOMERS & RESEARCH PARTNERS
Velux, owned by privately held VKR Holding A/S, experienced a 2.9% revenue decline over the January-August 2026 period, according to in-store data tracked by Grips Intelligence. The brand's average product price of $492.73 showed modest growth of 2.0% year-to-date, though prices decreased 12.4% in the most recent month tracked. Online retail concentration remains stark, with Home Depot commanding 91.2% of revenue share compared to Lowe's 8.4%, indicating heavy reliance on a single channel. Premium-positioned products dominate the portfolio, with venting skylights ranging from $1,034 to $2,107, suggesting a focus on higher-end home improvement segments.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Velux on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Velux.
BY REVENUE
Velux sells 92% online and 8% offline. Online runs through 1 channel; offline through 2.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 289K ratings on 2 channels, Velux averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 289K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$515.18
Price
$313K
Revenue
$2,103.58
Price
$215K
Revenue
$1,036.27
Price
$199K
Revenue
$2,033.27
Price
$110K
Revenue
$648.65
Price
$103K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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