GRIPS CUSTOMERS & RESEARCH PARTNERS
OUT demonstrated resilience in the first half of 2026 despite headwinds, maintaining consistent in-store channel performance tracked by Grips Intelligence across January-June. Amazon overwhelmingly dominates the channel landscape with 85.9% of revenue share, while Menards.com and ACE Hardware account for 12.5% and 1.6% respectively, indicating concentrated distribution among online retail partners. Pricing power remains stable with products averaging $16.90, though there has been a gradual 4.6% price decline since the period started, reflecting market softness. The most recent quarter (April-June) showed a slight 4.3% monthly revenue decline in the final month, signaling potential seasonal or competitive pressures that warrant continued monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for OUT on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for OUT.
BY REVENUE
OUT sells 86% online and 14% offline. Online runs through 1 channel; offline through 2.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 1.34M ratings on 3 channels, OUT averages 4.0★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.0
/ 5
From 1.34M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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