Osmocote

Osmocote Market Overview

I need to determine whether Osmocote (owned by ICL Group / The Scotts Miracle-Gro brand) is publicly traded before finalizing the overview.The Osmocote consumer brand is managed under contract with Scotts Miracle-Gro, which is publicly traded, though the trademark is owned by ICL. Since the consumer brand tied to these US retail sales is operated under Scotts Miracle-Gro (NYSE: SMG), I'll reference that ticker. According to Grips Intelligence, Osmocote generated relatively stable in-store sales across US retail channels from January 1 to June 30, 2026, with overall revenue dipping just 0.3% over the period while its average product price of $20.55 slipped 1.1%. Amazon led all tracked channels with a commanding 51.3% revenue share, followed by lowes.com at 27.2% and acehardware.com at 17.5%, while menards.com trailed at 3.3%. During the April 1 to June 30, 2026 timeseries window, the brand's most recent month saw revenue fall 21.1% versus the prior month, even as average price rose 7.0% to $20.39. The Osmocote consumer brand is managed under contract with The Scotts Miracle-Gro Company (NYSE: SMG), which holds the trademark rights for consumer use. Together, these Grips Intelligence datapoints point to a brand maintaining share leadership on Amazon while navigating recent month-over-month softness in the second quarter.