GRIPS CUSTOMERS & RESEARCH PARTNERS
I need to verify the ownership and public trading status of the Ortho brand before writing the overview.According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Amazon, Ace Hardware, Lowe's, Menards, and Home Depot, Ortho—a brand owned by The Scotts Miracle-Gro Company (NYSE: SMG)—the acquired Ortho brand in the U.S. saw overall revenue grow 20.1% over the period, signaling strong momentum. Grips Intelligence data shows Amazon led all channels with a 33.1% revenue share, followed closely by acehardware.com at 28.9% and lowes.com at 20.9%, while menards.com and homedepot.com trailed at 10.2% and 7.0%, respectively. The average product price held at $21.03, ticking up 2.9% across the full period and rising 5.7% to $21.40 in the most recent month tracked. The brand's growth was broad-based despite a slight 0.5% month-over-month revenue dip, underscoring resilient demand across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Ortho on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ortho.
BY REVENUE
Ortho sells 44% online and 56% offline. Online runs through 3 channels; offline through 3. Online share has moved from 55% in Feb to 47% in Jun.
Online
44%
56%
Offline
Online channels
44%
Offline channels
56%
BY REVIEW COUNT
Across 7M ratings on 5 channels, Ortho averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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