Ortho

Ortho Market Overview

Ortho, owned by The Scotts Miracle-Gro Company (NYSE: SMG), generated revenue across five major in-store retail channels from January through August 2026, with Amazon commanding 35.8% of sales followed by Ace Hardware at 28.5%, according to Grips Intelligence data. The brand experienced a significant 21.0% overall revenue decline during the tracked period, though average product pricing increased 2.6%, stabilizing at $21.12 across the portfolio. Amazon and Ace Hardware emerged as dominant distribution partners, collectively accounting for nearly two-thirds of total revenue share, while the brand maintained strong presence at Lowe's (17.7%), Menards (11.8%), and Home Depot (6.2%). Price increases of 3.0% in the most recent month suggest Ortho is employing premium positioning strategies despite broader sales headwinds. The brand's diversified product lineup across insect control, weed elimination, and vegetation management remained consistent across all tracked retail channels during the period.