GRIPS CUSTOMERS & RESEARCH PARTNERS
ORCA, owned by MacNeill Pride Group (operating as Gathr Outdoors), shows heavily concentrated in-store distribution with Amazon commanding 96% of revenue share across tracked channels during the January-August 2026 period. The brand has experienced significant revenue headwinds, declining 28.8% overall and dropping 21.4% in the most recent month tracked, according to Grips Intelligence data. Average product pricing remains stable at $28.25, with only marginal decreases of 0.8% over the period, suggesting the revenue decline stems from volume rather than pricing pressure. Secondary retail partnerships with Home Depot and Ace Hardware represent just 3.4% combined revenue share, indicating limited offline diversification beyond Amazon's dominant position.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for ORCA on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for ORCA.
BY REVIEW COUNT
Across 10K ratings on 1 channel, ORCA averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 10K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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