GRIPS CUSTOMERS & RESEARCH PARTNERS
Sports Afield drives significant in-store revenue concentration, with American Outdoor Brands (NASDAQ: AOUT) capturing 61.4% of its H1 2026 sales from Home Depot, while menards.com and lowes.com account for the remaining 38.6%, according to Grips Intelligence offline retail data. Average product pricing has surged 41.2% since the start of 2026, reaching $743.92, though overall revenue declined 13.3% year-to-date during the January-June 2026 period tracked. The brand's pricing momentum reflects a 5.7% monthly increase in average price during the most recent quarter, underscoring a shift toward premium offerings despite the softening top-line performance. This pricing power combined with limited distribution across three major retail partners highlights the importance of home improvement retail channels for Sports Afield's current market positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 41% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Sports Afield on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Sports Afield.
BY REVENUE
Sports Afield sells 78% online and 22% offline. Online runs through 2 channels; offline through 1. Online share has moved from 70% in Feb to 97% in Jun.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 5.6K ratings on 3 channels, Sports Afield averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 5.6K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,976.95
Price
$59K
Revenue
$1,352.87
Price
$46K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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